It used to be that the closest you could get to designing your own pair of New Balance 574’s involved a crayon or magic marker — until now.

Today, we’re proud to introduce our new Custom US574, putting one of our best-known and best-loved silhouettes in your hands to style any way you want. You pick the colorways and fabrics, and the skilled team at our factory in Norridgewock, Maine creates and ships the finished shoes to you, all in 4-8 business days. Our commitment to crafting each US574 in Norridgewock reflects our broader commitment to domestic manufacturing, under which we produce 25% of the New Balance shoes we sell in North America in the US.

Take a closer look at the process by which our team in Norridgewock crafts each pair of Custom US574, from per-order cutting of optional premium leather uppers and back tab through embroidery of up to 8 characters, all the way to assembly and shipping:

New Balance calls a shoe “Made in the USA” only if the domestic content is at 70% or more.

The Custom US574 is priced at $114.95 plus shipping, is available in men’s sizes 6.5-12, 13, 14, 15 in widths D and 2E, and can be made with your choice of:

  • 8 premium suede options
  • 8 mesh options
  • 9 lace options
  • 10 logo and backtab options
  • 2 midsole/outsole options
  • Up to 8 embroidered characters 

Create your own excellent design now at For a peek behind the scenes at our March 30 launch event in NY, see Hypebeast’s coverage. And check the NB Flickr account for more photos of the process behind making each US574 at our Norridgewock factory.

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